Editorial - Stone Island

While Charmi was studying in Milan, she got the amazing opportunity to work with Yoox ft. Net-A-Porter. The challenge was to create a smart phone application for their business client, Stone Island. Charmi alongside her team, presented an editorial including a video that would be published on the application called Urban Survivor. While studying the brand in depth, they analysed the brand identity and its target market. They addressed the challenge by pitching a few notable features for the app including weather, news, games and store.